Maude Lapointe is widely recognized for her leadership and effectiveness in managing major mandates in communications, brand strategy, and promotion. Passionate about sports, she competes in extreme endurance events, demonstrating the same unwavering determination in both her personal and professional life. She provides strategic guidance to companies and high-profile individuals, supporting them shape clear and effective communications.

Her creativity and boldness her an outstanding advisor, always ready to push boundaries. She encourages fresh ideas and gives every project a clear sense of direction.

If two words could sum up Isabelle’s professional journey, they would be diversity and intensity. As a crisis management expert, she has consistently held positions requiring sharp instincts to handle complex, high-stakes issues. Whether navigating top-tier PR agencies, major labor strikes, large-scale events, or active politics, her passion, dedication, and vision deliver tangible results driven by integrated strategies.

Making a social impact is deeply important to Isabelle. That is why she serves in the St. John Ambulance therapy dog program, visiting various groups alongside her dog, Pauline. She also sits on the board of directors for the organization’s Quebec chapter. Committed to mentoring the next generation, she serves as a lecturer for the Public Relations Certificate program at Université de Montréal.

With over 30 years of experience, primarily as a press attaché, Nathalie has built a distinguished career within major corporations and organizations in the communications industry. For the past decade, she has put her expertise to work for a diverse clientele as a strategic consultant.

Renowned for her media savvy and ability to shape effective messaging, Nathalie guides clients in achieving optimal visibility—always with rigor, creativity, and authenticity. Her career path has allowed her to develop deep versatility across varied sectors, including arts and entertainment, prominent events, agri-food, sports, tourism, literature, and the 2SLGBTQIA+ communities.

Over the years, she has cultivated an extensive and powerful network of contacts among journalists, columnists, and story producers across Quebec.